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“The social networks do not have to sell, they have to communicate”

By @Sant Cugat Business Park

Gemma Andreu, Sugeralia‘s CEO, knows to the perfection the social networks and for this reason she was the perfect person to give basic notions about Twitter, Facebook and Linkedin. The first thing that it clarified was that not all the social networks serve for all the business and it is necessary to choose better the one that goes to extract the maximum profit. Another concept that appeared in the workshop was that “the social networks do not have to sell, they have to communicate” because in this way will generate a confidence with a link that will go beyond a simple punctual advertisement. The usefulness and the disadvantages it is necessary to bear them in mind to know if we are doing a good use of expensive social network for our profile.

The meeting, which had a great number of assistants, was very useful for all and we are already thinking of realizing other monographic editions for each of the social networks.

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