The corporate culture, an element that many companies do not have in mind and that they leave of side. Yolanda Tarango has wanted to arouse the assistants about the importance of the corporate coherence and of how it is possible to turn in a competitive advantage to catch and fidelize customers. The elements that form a part of this corporate culture (values, beginning, myths, symbols, heroes…) change and evolve with the company. For this reason, it is necessary to be conscious, check it and know that they are inherent to “a way of doing” related to a few factors (cultural, social, personal, psychological, external).
“The corporate culture has to reflect what I want to be without imposing”, ha explained Yolanda Tarango that in addition it has added that the most important thing is “that someone of inside the company guides where is necessary to go”, the direction. “The corporate culture is more important than we think”, has concluded.' ' ) ); ?>