Corporate coherence: the key to catch and to promote de clients loyalty
Which is the real usefulness of the corporate culture? Which influences has the corporate perception in the purchase decision of our potential clients / clients? How important is the companies’ culture in our competitive advantage? If promoting the clients’ loyalty it is to generate “commitment”, how can we do that our customers take part of our culture?
Workshop realized by Yolanda Tarango, consultant in professionals’ strategic power with managerial charges, professional mediator in organizations, specialized in the conflicts resolution in association equipments in transition and anthropologist in process.